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A Comprehensive Guide To Product Design 2021

Updated: May 1, 2022

Products are not just things in retail store. Digital products like apps and websites are also products.

To build a great product "design" is the most important feature. This is what sets companies apart and gives them a real edge over competitors.

The one who is a part of product designing should be aware of the product development process in order to create a best work.

In this article, We'll focus on the main principles and approaches to design great products. Let's start by learning the basics of what product designing is and then work down to the individual phases of product design.

What Is Product Design?

Product design is the process of identifying a market opportunity, clearly defining the problem, developing a proper solution for that problem and validating the solution with real users.

Design Thinking : The Foundation Of Design Process

Design thinking is a method for the practical resolution of problems. Originally coined by David Kelley and Tim Brown of IDEO, design thinking has become a popular approach to creating products. This approach encapsulates methods and ideas of human-centred design into a single unified concept. According to Tim Brown:

Design thinking is a human-centered approach to innovation that draws from the designer’s toolkit to integrate the needs of people, the possibilities of technology and the requirements for business success.

Good designers have always applied design thinking to product design (whether physical or digital) because it’s focused on end-to-end product development, and not just the “design phase” part.

For a products or features, designers should be able to answer the following questions :

  1. What problem are we solving?