Let me give you a few examples comparing how an Average Person and someone with a CEO Mindset tackle common situations:
Getting an assistant
AVERAGE PERSON: I can't get an assistant. I'm not a billionaire CEO or a movie star. What would an assistant even do for me?
CEO MINDSET: Freeing up even 1-2 hours a day would have a major impact on my life. I could invest some of that extra time in critical projects at work and the rest I could spend with my friends and family, to recharge. I can test this part-time for several months, at a very reasonable rate, to see if it will work for me.
INTERESTING NOTE: On just one of my twice-a-week, 30-minute calls with my assistant, we often makeover 50 decisions. That’s more than one decision per minute. When you’re busy, being decisive is critical. I’ll teach you how in the course.
AVERAGE PERSON: Cut back on lattes … then go through life tired and grumpy.
CEO MINDSET: Save, yes, but also earn more money so that the cost of lattes is irrelevant.
INTERESTING NOTE: I’ve gotten a few questions from people who say, “How much will an assistant cost?” These people never buy. They’re focused on the cost instead of the value of an assistant who can save them time on non-critical things … so they can focus on truly important areas of their life.
Downloading a new productivity app
AVERAGE PERSON: Oh, I can be 3x as effective if I use 3 different productivity apps! Look at that syncing feature!
CEO MINDSET: No productivity app will change my life. The biggest improvements will come from Big Wins (like automating my finances), getting the fundamentals right (like good food and enough sleep), and major changes (like hiring an assistant vs doing it all myself).
INTERESTING NOTE: This requires a powerful mindset change: to ask for help. At a certain point, no app is going to move the needle. But help from someone who’s good at their job will.
Take a look at where you spent your time yesterday.
Do you want to do that for the rest of your life?
How many mindless emails did you respond to? How many random one-off tasks did you spend time and attention on? Will you remember reordering paper towels 6 months from now?
And now, the more important question: What if you could delegate those things to someone who was good at them and enjoyed them — and you could “buy back” your time?
What would you do with that time?
Would you spend it on revenue-generating tasks (like performing better at work or growing your business)?
Would you spend it with your family (like giving them undivided, quality attention instead of being distracted by a random “to-do” in the back of your head)?
Or would you just do something you’ve wanted to do for a long time (like taking an online cooking class, or treating your parents to a Michelin-starred, fine dining experience)?
Most people spend most of their day running on the hamster wheel of endless emails and pointless tasks.
Be the CEO of your life and be decisive: You don’t need to do those things anymore.
This is hard because it requires changing your mindset. It’s easy to think only billionaires have assistants — but that’s not true. Everyone asks for help. Why not ask for help for the thing that’s most valuable to you: your time?
Life is short. What do you want to spend your time doing?