Simply put, a blog is a tool that can help develop an online presence, attract leads, and engage with an audience. It's often a series of editorial content centred around a central topic that demonstrates industry expertise -- for instance, a catering company might write blog posts like "The 11 Best Appetizers to Serve to a Crowd" or "Stress-Free Dinner Parties: Recipes that are Prepared Ahead of Time".
Blogs can help drive traffic to your website, convert that traffic into leads, establish authority in your industry.
Most of a blog's traffic is driven organically -- in other words, consumers will search for something on a search engine and click on your blog if it matches their intended topic. However, there are a lot of organizations competing for your audience's attention, so it's important to avoid common blog mistakes to stand out.
Who is a “blogger”?
A blogger is a person who owns or runs a blog or a person who maintains the blog. That is, posting articles or new posts, information, sharing the most up-to-date news, opinions and case studies to name but a few. Such entries are known as blog posts.
What is the purpose of a blog?
There are many reasons for starting a personal blog and only a handful of strong ones for business blogging. Blogging for business, projects, or anything else that might bring you money has a very straightforward purpose – to rank your website higher in Google SERPs, a.k.a. increase your visibility.
As a business, you rely on consumers to keep buying your products and services. As a new business, you rely on blogging to help you get to these consumers and grab their attention. Without blogging, your website would remain invisible, whereas running a blog makes you searchable and competitive.
So, the main purpose of a blog is to connect you to the relevant audience.
Another one is to boost your traffic and send quality leads to your website.
The appearance of blogs changed over time, and nowadays blogs include different items. But, most blogs include some standard features and structure. Here are common features that a typical blog will include:
Header with the menu or navigation bar
The main content area with highlighted or latest blog posts
Sidebar with social profiles, favourite content, or call-to-action
Blogs and websites